Soft Inclusive gives you the pleasure of complete freedom: generous breakfasts, buffet lunches and dinners with live show cooking, themed restaurants, drinks always available, swimming pools, sports, entertainment, and services designed especially for little ones. Everything you need for a carefree, relaxing holiday that’s perfect for every family. With All Inclusive, every moment becomes an unlimited experience: unlimited cocktails, wines and sparkling wines, snacks throughout the day, late breakfasts, thoughtful in-room comforts, and an elegant Bluserena gift to remember your stay. Whichever option you choose, an unforgettable holiday awaits.

At the GranSerena Hotel, raw seafood meets the elegance of the finest sparkling wines: Cantina D’Arapri or Cantina Bellavista. Apulia Crudo Experience offers three distinct journeys, each designed to inspire in its own way. From the Crudo Tasting, celebrating the purity of the finest ingredients in the main restaurant, to the Crudo Live Ritual, where the tasting becomes a spectacle, blending live preparation with storytelling of time-honoured traditions. And finally, the Crudo Beach Privé, where the experience transforms into a truly evocative and unforgettable moment by the sea. This is how we love to tell the authentic soul of Puglia: through its most genuine flavours.

The resort challenges are back. Each year brings a new theme, new challenges, events and team spirit. Once again, during Ferragosto week, Bluserena resorts go head-to-head. Between timeless echoes and faraway inspirations, a week of fun and shared moments awaits you.

From 20 to 27 June, we celebrate the Bluserena anniversary with a special week of dedicated activities, new experiences and entertainment events. There will be plenty of surprises and exclusive benefits throughout your stay, including a 40% discount on a wide range of extras: front-row beach umbrellas, late check-out, Serenella Experience and Serenella Kit.

At Ethra Reserve, a unique multisensory experience awaits you. The warm glow of candlelight. A seawater pool with jets that gently caress the skin. Refined live music. A glass of sparkling wine and fresh fruit. This is the magical night of La Luna e la SPA at Ethra Thalasso SPA.

The best of padel at Ethra Reserve, in Puglia. From 20 to 24 May, Kalidria Hotel & Thalasso SPA hosts the Art Padel Tour: a major event dedicated to padel enthusiasts, featuring international coaches, top champions and unmissable matches. Taking to the court are also renowned football legends such as Costacurta, Dida, Iuliano and Serginho. The experience is completed by Padel Clinics with Vinicius Trevisan and Marcelo Capitani.

At Bluserena Sport Academy, you can train alongside true champions. In Puglia, at Ethra Reserve, discover the very best of Volleyball and Artistic gymnastics with Maurizia Cacciatori and Giorgia Villa. At GranSerena Hotel, experience Basketball with Giacomo Galanda. In Sardinia, at Is Serenas Badesi Resort, enjoy world-class Tennis with Omar Camporese. Bluserena Sport Academy: an experience filled with excitement and inspiration.

Starting in 2025, at Ethra Reserve, the sea becomes an exclusive experience. On the pristine beach of Kalidria Hotel & Thalasso SPA and Alborèa Ecolodge Resort, the brand-new Ethra Beach Club awaits—an intimate retreat where relaxation, privacy, and personalised service blend harmoniously with nature. Lounge in comfort on plush mattresses in the first two rows of umbrellas, or indulge in the elegance and seclusion of a spacious Bali bed for two, wrapped in the softness of luxurious beach towels. From 14th June to 16th September, our welcoming hostesses will greet you with a smile, while a dedicated waiter will attend to your every need. Savour the refined flavours of the Mediterranean Restaurant, along with snacks and drinks served directly on the beach—for a truly serene experience, where the sea and nature embrace you.

From 2025, at Torreserena Resort, we have designed a host of special services to ensure your four-legged friend (up to 15 kg) enjoys a truly delightful stay. A welcoming area where they can settle in and cool off while waiting for check-in. A Welcome Box filled with surprises and a dedicated play area where they can run and have fun. For mealtimes, you can opt for a table in an outdoor area adjacent to the main restaurant, allowing you to dine together. In the dog room, your pet will find a cosy armchair for restful moments and direct access to a private, enclosed garden, ensuring safe and carefree outdoor time. On request, and at an additional charge, dog-sitting and veterinary services are also available.

For 30 years, we’ve been synonymous with quality holidays, top-notch hospitality, beautiful beaches and locations, unforgettable memories, and fun for the whole family. We’re still us, although you’ll notice we’ve changed a bit. Discover our renovated hotels and increasingly modern properties with more sought-after and improved services and amenities. What are you waiting for? Read up on all our resort news.