Bluserena

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Bluserena Resorts and Hotels make every holiday beautiful

Unforgettable seaside holidays, Italian hospitality and attention

Our 12 exquisite hotels and resorts, nestled along the stunning coastlines of Sardinia, Puglia, Sicily, Calabria, and Abruzzo, offer breathtaking views of sandy beaches and scenic panoramas. Our hotel in the heart of the Alps, located in Piedmont’s picturesque Vialattea ski area, brings a fresh, alpine experience.

With us, you will always find a holiday tailored to you: extraordinary entertainment, the authentic flavours of a perfect getaway, endless delights designed for children, a wealth of sports, and the exquisite relaxation of our spas and wellness areas.

A renewed design

Many of our Hotels and Resorts were renovated between 2023 and 2024, embracing a fresh, contemporary style. Here, local materials blend seamlessly with modern design, creating refined, light-filled, and inviting spaces.

Sandy beaches
and inviting pools

Immerse yourself in relaxation, sports, and fun on our exclusive private sandy beaches, just steps away from our hotels and resorts. Every family enjoys beach umbrella to create a personalised beach experience. Our expansive swimming pools, surrounded by inviting solariums, provide the perfect setting to bask in the sun, while our smaller pools offer safe and delightful fun for our younger guests.

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Extraordinary
entertainment

From dawn to dusk, our entertainment team choreographs a diverse array of activities, sports, and games for all ages. As the sun sets, the excitement reaches new heights with spectacular performances under the stars, creating unforgettable evenings for our guests.

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Delectable
dining

Indulge in an extraordinary dining experience at our main restaurants, where sumptuous buffets and captivating show cooking blend traditional cuisine with culinary innovation. For a unique taste adventure, our themed restaurants present gourmet dishes and seafood specialities. At Bluserena resorts and hotels, no detail is overlooked—from accommodating food intolerances and providing packed lunches to our Baby Kitchen and Sea Boxes, perfect for enjoying a meal under your beach umbrella.

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A World of services
for children and kids

The well-being of our young guests is at the heart of everything we do. You’ll find dedicated spaces, activities, games, and clubs tailored to every age group, ensuring endless fun for children and time-out for parents. We proudly stand as the first in Italy to receive the prestigious “CHILD-FRIENDLY HOLIDAY” seal of quality, awarded by the National Federation of Paediatricians Cipe – Sispe – Sinspe. This recognition underscores our enduring commitment to creating holidays of a lifetime.

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Rooms and suites
desinged around you

Whether you opt for a Suite or a Classic room, every inch of our rooms and suites exudes meticulous attention to detail and comfort. Each space is thoughtfully designed in a cosy, contemporary style to guarantee a happy, effortless stay for the entire family. For added ease, we offer our Coccinella Baby Care service for our youngest guests. Dog Rooms, where we accommodate small dogs, because every member of the family is welcome and cared for. And from 2025, at the Torreserena Resort you will find lots of extra attention for your furry friend.

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Sports and Fitness
Holidays

At Bluserena, we believe that sports are the cornerstone of well-being. Our diverse range of fitness and sports activities caters to all tastes, from traditional sports to the latest trends. Whether on the field, in our spacious and well-equipped fitness areas, through group classes, individual lessons, or engaging in weekly tournaments and challenges, we make sure there’s something to keep everyone active. Bluserena SeaSport offers thrilling water activities, including group and individual sailing and windsurfing lessons. Dive into an underwater adventure at Is Serenas Badesi Resort in Sardinia with our affiliated diving centre, opening up a whole new world of exploration.

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A holiday dedicated to your wellbeing

Indulge in moments of pure relaxation and discover our exquisite wellness centres. At Ethra Reserve, you’ll find Ethra Thalasso SPA, one of Italy’s largest and most stunning wellness oases, located within the Kalidria Hotel & Thalasso SPA. Spanning 3,500 square metres, it features seawater pools, thalassotherapy, exclusive rituals, and peaceful green spaces. At Is Serenas Badesi Resort, BluSPA invites you to a cascade of ice, sensory showers, the invigorating Scottish shower, and the tranquil salt room. In Puglia, the GranSerena Hotel offers a new outdoor thermal park with a Kneipp path of hot and cold waters, two whirlpool mini-pools (ThermalFalls and ThermalBalance), and a semi-Olympic pool with natural thermal water and sun terrace. It also provides direct access to Torre Canne Thermal Baths, by the beach. At Bluwellness Centres, enjoy facial and body treatments, relaxing, sports and holistic massages, and personalised wellness journeys.

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Bluserena: a synonym for quality

Our rigorous quality control and safety protocols are overseen by dedicated supervision teams who conduct over 7,500 inspections and 3,000 instrumental surveys annually to ensure the highest standards of quality, safety, and hygiene across our properties. This unwavering commitment guarantees a safe and enjoyable environment for all our guests.

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Italian hospitality prevails

Our properties stand as paragons of Italian hospitality, celebrated for their authenticity, spaciousness, and thoughtful experiences. With a huge array of activities and services that cater to every guest, there’s truly something for everyone. And at the heart of it all our uplifting entertainment brings everyone together for unbridled fun and excitement for all ages.

Ethra Reserve: in the heart
of a nature

Alive with epic experiences, set within the beautifully restorative reserve of Stornara in Puglia, Southern Italy, Ethra is immersed in a protected area overlooking a long, wild private beach. It is home to Kalidria Hotel & Thalasso SPA, Alborèa Ecolodge Resort, Calanè Resort, and Valentino Resort – four distinctive, spectacularly entertaining and immersive properties, each one with access to the Ethra Thalasso SPA. From summer 2025, the brand-new Ethra Beach Club awaits you. Soft tones and elegant spaces, spacious Bali beds enveloped in privacy and tranquillity. Luxurious sun umbrellas with plush mattresses and fresh beach towels invite you to unwind. A dedicated hostess will be there to welcome you, while a personal waiter will be at your service to fulfil your every desire.

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