The thrill of sailing across the waves. Greeting the sun on the beach with Tai Chi Stretch. The energy of a fitness session and the joy of a padel match with friends.
In our hotels and resorts, sport is not just a service — it’s a philosophy, our invitation to love life.
And if you dream of a truly unique experience, immerse yourself in the Bluserena Sport Academy: train with real champions and let their passion inspire you.
More complete and engaging workouts thanks to new spaces, upgraded services and an enhanced sound system. Energy, movement and well-being come together to make every workout even more fluid and immersive.
At Is Serenas Badesi Resort, the sea becomes even more enchanting. Starting from 2026, you will be able to explore the coastline aboard the new transparent canoes, admiring the seabed and the reflections of the water as you gently glide across the sea. An immersive and relaxing experience, designed to let you connect with nature in an even more authentic way.
Starting from 2026, the sea can be experienced in a whole new way thanks to the new water bikes available at Calaserena Resort, Is Serenas Badesi Resort, GranSerena Hotel, Serena Majestic Hotel Residence, Serenusa Resort, Serenè Resort and Torreserena Resort. A fun and original way to enjoy the sea from a unique perspective, pedaling on the water surrounded by relaxation, freedom and breathtaking views to admire at a gentle pace. A dynamic experience designed to make every moment by the sea even more special.
Your gaze drifting toward the horizon, the wind on your skin, and the sea’s secret call. A sense of freedom and harmony with the world. To truly love the sea, you have to live it. At our hotels and resorts, there are countless ways to embrace the sea — and truly fall in love with it.
All the sports you love, and those you haven’t discovered yet. Choose your passion or let yourself be surprised by new sensations. Adrenaline, challenge, dedication, and a sense of freedom. Above all, fun and self-love. Because in sport there’s energy, there’s life, there’s passion.
Connection, sharing, and the joy of life are all about. Host epic matches with new holiday friends or lifelong teammates. On our sports fields, every game creates a memory, and every day is a new reason to love life.
Play, compete, and have fun. So many sports, so many tournaments — each one an exciting challenge, a new friendship, a rush of adrenaline. The real victory? The thrill you take home with you.
At Ethra Reserve, sport is synonymous with excellence.
Following the success of the Bluserena Sport Academy, world-class padel arrives — brought to you by none other than Gianluca Zambrotta.
The four brand-new panoramic courts, including the ultra-scenic “GZ19 Padel” — certified for official tournaments — provide the ideal arena for enthusiasts, families, and athletes alike.
Cutting the ribbon on these stunning new courts is World Cup champion Gianluca Zambrotta, a leading figure in Italian padel and Brand Ambassador of GZ19 Padel.
World-class padel takes centre stage in Puglia — at Ethra Reserve.
If you’ve ever dreamed of learning from the greats of sport, at the Bluserena Sport Academy that dream becomes reality. You can train side by side with real champions, ready to share their experience and passion for sport with you. With the Bluserena Sport Academies, you’ll live sport the way you’ve always dreamed of.
• Artistic gymnastics with Giorgia Villa
• Basket with Giacomo Galanda
• Tennis with Omar Camporese
• Pallavolo with Maurizia Cacciatori
We love helping young people nurture their dreams — including the dream of becoming a champion. At our hotels and resorts, professional and qualified instructors guide children and teens in discovering their passions and talents. At Bluserena, sport is a chance to grow — in every sense.
