Because your holiday shouldn’t just be beautiful – it should be unforgettable.
Because your holiday shouldn’t just be beautiful – it should be unforgettable.
Soft Inclusive gives you the pleasure of freedom: generous breakfasts, lunches and dinners with buffet and show cooking, themed restaurants, drinks always available, pools, sports, entertainment and services designed for younger guests. Everything you need for a light, relaxing holiday – perfect for every family.
With All Inclusive, every moment becomes an unlimited experience: cocktails, wines and sparkling wines available without limits, snacks throughout the day, late breakfasts, thoughtful in-room comforts and an elegant Bluserena gift to remember your stay. Whatever option you choose, an unforgettable holiday awaits.
All Inclusive
Unlimited cocktails, wines and sparkling wines, snacks, late breakfast, themed restaurants, sports, pools, exclusive in-room comforts, soft entertainment and an elegant Bluserena gift.
Ultra Inclusive
Everything in All Inclusive, plus premium drinks, BluSPA experiences, local activities, private pool access, personalised services and an exclusive Bluserena gift.
At Bluserena Sport Academy, you can train alongside true champions.
In Puglia, at Ethra Reserve, surrounded by the scents of the Stornara Nature Reserve, from 27 July to 1 August you’ll experience the charisma and energy of Maurizia Cacciatori, an icon of Italian Volleyball. From 10 to 14 August, be inspired by the grace and talent of Artistic gymnastics champion Giorgia Villa.
At GranSerena Hotel, just a short distance from the stunning Itria Valley, from 10 to 14 August you’ll find the energy of Giacomo Galanda, a leading figure in Italian Basketball.
In Sardinia, at Is Serenas Badesi Resort, overlooking the Gulf of Asinara, from 10 to 14 August you’ll discover the technique and experience of a great name in Italian Tennis history, Omar Camporese.
Bluserena Sport Academy: an experience of emotion and inspiration, in close contact with true champions.
The resort challenges are back.
Each year brings a new theme, new challenges, events and team spirit. Once again, during Ferragosto week, Bluserena resorts go head-to-head. Between timeless echoes and faraway inspirations, a week of fun and shared moments awaits you.
At Ethra Reserve, a unique multisensory experience awaits you.
The warm glow of candlelight. A seawater pool with jets that gently caress the skin. Refined live music. A glass of sparkling wine and fresh fruit.
This is the magical night of La Luna e la SPA at Ethra Thalasso SPA.
At Ethra Reserve, sport is synonymous with excellence.
Following the success of the Bluserena Sport Academy, world-class padel arrives — brought to you by none other than Gianluca Zambrotta.
The four brand-new panoramic courts, including the ultra-scenic “GZ19 Padel” — certified for official tournaments — provide the ideal arena for enthusiasts, families, and athletes alike.
Cutting the ribbon on these stunning new courts is World Cup champion Gianluca Zambrotta, a leading figure in Italian padel and Brand Ambassador of GZ19 Padel.
From 29 July, world-class padel takes centre stage in Puglia — at Ethra Reserve.
Starting in 2025, at Ethra Reserve, the sea becomes an exclusive experience. On the pristine beach of Kalidria Hotel & Thalasso SPA and Alborèa Ecolodge Resort, the brand-new Ethra Beach Club awaits—an intimate retreat where relaxation, privacy, and personalised service blend harmoniously with nature. Lounge in comfort on plush mattresses in the first two rows of umbrellas, or indulge in the elegance and seclusion of a spacious Bali bed for two, wrapped in the softness of luxurious beach towels.
Starting from 16 June, our dedicated staff will take care of you: they’ll welcome you on the beach, accompany you to your chosen spot, provide you with beach towels, and will be at your service to fulfill your every wish. You’ll be able to order drinks, refreshing beverages, snacks, or refined dishes.
This summer, at Ethra Reserve in Puglia (Valentino Resort and Alborèa Ecolodge Resort) and at Calaserena Resort in Sardinia, children can enjoy a truly magical experience: a holiday bursting with colour and imagination, filled with cuddles from our much-loved friend, Serenella!
They’ll sleep in a bed dressed with colourful Serenella bed linen and receive a personalised welcome letter. In their room, they’ll also find a soft, personalised Serenella bathrobe to take home with them. During their stay, our mascot will even surprise them with a special visit to their room.
And there’s more: they’ll embark on a journey through the costumes, lights and smiles that bring our Backstage and stage to life, where the children themselves will be the true stars of the show.
We’ve made a lot of memories over the last 40 years.
Every guest leaves here with memories permanently etched into their heart. That’s why those who choose us don’t just visit us once–they return every year, and not only during their vacation time. The most beautiful holiday is the one you can’t wait to relive and make more memories.
Subscribe to the Bluserena newsletter to discover the latest news and exclusive benefits reserved for our community.
Have questions about a payment request? Contact the Booking Center before proceeding.
Bluserena never requests payments via WhatsApp.