Because your holiday shouldn’t just be beautiful – it should be unforgettable.
Because your holiday shouldn’t just be beautiful – it should be unforgettable.
From 20 to 24 May, Kalidria Hotel & Thalasso SPA at Ethra Reserve hosts a major event dedicated to padel enthusiasts on its brand-new facilities: the Art Padel Tour, featuring international coaches, top champions and unmissable matches.
A high-level competition that combines sporting challenge and enjoyment, with the participation of top football champions such as Costacurta, Dida, Iuliano and Serginho.
And that’s not all: Padel Clinics with exceptional coaches, Vinicius Trevisan and Marcelo Capitani.
From 20 to 27 June, we celebrate the Bluserena anniversary: a special week to enjoy together. Each day brings dedicated activities, new experiences and entertainment events. And there will be no shortage of surprises and exclusive benefits throughout your stay.
We’re also marking our 40th anniversary with a 40% discount on a wide range of extras, reserved for our guests: front-row beach umbrellas, late check-out, Serenella Experience and Serenella Kit.
At Bluserena Sport Academy, you can train alongside true champions.
In Puglia, at Ethra Reserve, surrounded by the scents of the Stornara Nature Reserve, from 27 July to 1 August you’ll experience the charisma and energy of Maurizia Cacciatori, an icon of Italian Volleyball. From 10 to 14 August, be inspired by the grace and talent of Artistic gymnastics champion Giorgia Villa.
At GranSerena Hotel, just a short distance from the stunning Itria Valley, from 10 to 14 August you’ll find the energy of Giacomo Galanda, a leading figure in Italian Basketball.
In Sardinia, at Is Serenas Badesi Resort, overlooking the Gulf of Asinara, from 10 to 14 August you’ll discover the technique and experience of a great name in Italian Tennis history, Omar Camporese.
Bluserena Sport Academy: an experience of emotion and inspiration, in close contact with true champions.
The resort challenges are back.
Each year brings a new theme, new challenges, events and team spirit. Once again, during Ferragosto week, Bluserena resorts go head-to-head. Between timeless echoes and faraway inspirations, a week of fun and shared moments awaits you.
At Ethra Reserve, a unique multisensory experience awaits you.
The warm glow of candlelight. A seawater pool with jets that gently caress the skin. Refined live music. A glass of sparkling wine and fresh fruit.
This is the magical night of La Luna e la SPA at Ethra Thalasso SPA.
At Ethra Reserve, sport is synonymous with excellence.
Following the success of the Bluserena Sport Academy, world-class padel arrives — brought to you by none other than Gianluca Zambrotta.
The four brand-new panoramic courts, including the ultra-scenic “GZ19 Padel” — certified for official tournaments — provide the ideal arena for enthusiasts, families, and athletes alike.
Cutting the ribbon on these stunning new courts is World Cup champion Gianluca Zambrotta, a leading figure in Italian padel and Brand Ambassador of GZ19 Padel.
From 29 July, world-class padel takes centre stage in Puglia — at Ethra Reserve.
Starting in 2025, at Ethra Reserve, the sea becomes an exclusive experience. On the pristine beach of Kalidria Hotel & Thalasso SPA and Alborèa Ecolodge Resort, the brand-new Ethra Beach Club awaits—an intimate retreat where relaxation, privacy, and personalised service blend harmoniously with nature. Lounge in comfort on plush mattresses in the first two rows of umbrellas, or indulge in the elegance and seclusion of a spacious Bali bed for two, wrapped in the softness of luxurious beach towels.
Starting from 16 June, our dedicated staff will take care of you: they’ll welcome you on the beach, accompany you to your chosen spot, provide you with beach towels, and will be at your service to fulfill your every wish. You’ll be able to order drinks, refreshing beverages, snacks, or refined dishes.
We’ve made a lot of memories over the last 40 years.
Every guest leaves here with memories permanently etched into their heart. That’s why those who choose us don’t just visit us once–they return every year, and not only during their vacation time. The most beautiful holiday is the one you can’t wait to relive and make more memories.
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