Because your holiday shouldn’t just be beautiful – it should be unforgettable.


Because your holiday shouldn’t just be beautiful – it should be unforgettable.

All Inclusive is the ultimate way to experience a Bluserena holiday. An invitation to savour delicious food, linger over an aperitif, indulge in moments of relaxation and spend each day doing exactly as you please. There’s room for everything, from new experiences and little pleasures to special moments shared with the people you love. The freedom to enjoy every moment, with all the pleasure of truly being on holiday.
If you’re looking for something a little simpler, discover our Soft Inclusive option. Rediscover the beauty of life’s simplest pleasures: sharing precious time, enjoying each other’s company and the freedom to go at your own pace. Bluserena Soft Inclusive is all this and more: a carefree holiday with everything you need to feel good and make the most of every moment.
At Is Serenas Badesi Resort, alongside our All Inclusive package, you’ll find our Ultra Inclusive option, designed to give you the holiday you’ve always dreamed of.
Ultra Inclusive is the privilege of enjoying more.
Some experiences make a holiday truly special: an unexpected thoughtful touch, a space to call your own, the pleasure of feeling uniquely welcomed. Ultra Inclusive takes the All Inclusive experience to a new level of exclusivity, where comfort, attention to detail and exclusive experiences come together to make every moment count.
A privileged way to experience Is Serenas Badesi Resort, with delightful surprises that make your stay truly memorable. An opportunity to feel truly special.


Plan every detail of your holiday with the new Bluserena App. Explore resort information, discover the entertainment programme, book activities, services and stays, and manage all your bookings in one place.
Stay, more stays, more rewards.
With Stay, Bluserena’s new loyalty program, you earn Pin with every stay, unlocking exclusive benefits. The more you stay, the more privileges you enjoy! If you’ve stayed with us before, discover your status and the bonus Pin we’ve reserved for you. Download the App and get 2,500 welcome Pin right away!
Every year, a different theme, new challenges, events and team spirit turn Ferragosto into a real adventure. Our resorts go head-to-head, but you’re the real star of the show! Cheer on your team, join in the fun and share a week packed with excitement and unforgettable moments with your fellow guests


The sea at its most exclusive form is on the beach of Ethra Reserve. Soft mattresses in the first rows of beach umbrellas, the intimacy of spacious double Bali beds, and plush beach towels.
From 14 June to 19 September, a hostess will welcome you with a smile, while a dedicated waiter takes care of your every need. Enjoy the refined offerings of the Mediterraneo restaurant, along with snacks and drinks served on the beach, for a truly complete and indulgent relaxation experience.
At Ethra Reserve in Puglia (Valentino Resort and Alborèa Ecolodge Resort) and Calaserena Resort in Sardinia, little ones can enjoy a truly special holiday with their favourite friend: Serenella!
Waiting for them are colourful bed linen, a personalised welcome letter, a soft Serenella bathrobe to take home and a special in-room surprise from our beloved mascot. And to make them feel like real stars, a magical journey through costumes, lights and smiles, discovering the wonderful world of backstage and the stage.

We’ve made a lot of memories over the last 40 years.
Every guest leaves here with memories permanently etched into their heart. That’s why those who choose us don’t just visit us once–they return every year, and not only during their vacation time. The most beautiful holiday is the one you can’t wait to relive and make more memories.
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