The new Bluserena loyalty programme.
STAY is a new way to experience your holidays, with dedicated benefits, exclusive rewards and privileges that grow with every stay.
With every holiday, you collect Pins, move up through the Status and unlock experiences, dedicated promotions and increasingly prestigious benefits.
Get started now – It’s simple
Registration is free. If you’ve stayed with us before, use the same email address linked to your booking to step into the Bluserena world.
Your first Pins are available immediately. Keep earning more by booking new stays.
With every holiday, you collect Pins and can move up through the Status to access dedicated benefits, exclusive promotions and ever more premium experiences.
Room upgrades, bar credit, late check-out and dedicated experiences: the rewards catalogue grows together with your Status.
With STAY, every stay helps you reach new Status and unlock dedicated benefits that grow with you.
Status |  Silver |  Gold |  Diamond |  Titanium |
|---|---|---|---|---|
Requirements to reach each Tier | Registration only | 10 nights or spend up to €2,500 spent | 25 nights or spend up to €5,000 spent | 40 nights or spend up to €10,000 spent |
Instant Benefits | ||||
Guaranteed discount | From 5% off | From 7% off | From 10% off | |
Priority access to sales | 3 days | 1 week | 2 weeks | |
Access to private Bluserena events, gourmet dinners and tailored experiences | ||||
Benefits During Your Stay | ||||
Resort benefitsDiscounts on selected services during your holiday* | ||||
Room upgrade Available upon request at reception and subject to availability, for an even more comfortable stay. | ||||
Concierge and dedicated benefitsPriority check-in, reserved communication channels, additional included services and a special in-room welcome.* and a special in-room welcome. | ||||
Member Access | ||||
Pin earning rate (ogni euro speso) For every euro spent on a Bluserena Stay | Up to 10 Pins | Up to 10 Pins | Up to 13 Pins | Up to 15 Pins |
Welcome Bonus | 2.500 Pins | 2.500 Pin | 2.500 Pin | 2.500 Pin |
There are other truly special recognitions, earned over time through loyalty to Bluserena.
The achievement of these Status levels is communicated personally to our most loyal guests.
* Resort Benefits include dedicated perks during your stay, including Serena Majestic parking discounts (-20% Gold / -35% Diamond and Titanium), complimentary parking at GranSerena from Gold level upwards, Beauty & Wellness discounts (10% from Gold), shop discounts (10% from Gold), discounts on swimming lessons and sports activities (15% Gold / 20% Diamond / 25% Titanium), discounts on diving courses at Calaserena (5% Silver / 10% Gold and Diamond / 15% Titanium), and selected in-resort benefits offered by Bluserena.
** Subject to availability, Titanium guests may enjoy late check-out, a room upgrade, and an indoor table in the restaurant dining room.
with the programme
A special opportunity to enjoy an extra moment of relaxation and extend your stay by an additional night.
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