COOKIE POLICY BLUSERENA

COOKIE POLICY BLUSERENA

 

This information document (the Document) is issued pursuant to Reg.(UE) 2016/679 of 27 April 2016 related to the protection of people regarding the processing of personal data (GDPR), contains information on the management of cookies by Bluserena SpA Unipersonale (the Company) and describes the way they are used.

 

 

  1. WHAT ARE COOKIE
  2. WHICH TYPE OF COOKIES DOES BLUSERENA USE?
  3. COOKIES USED ON THE SITE
  4. CONSENT TO COOKIES AND THE MANAGEMENT OF COOKIES ON YOUR COMPUTER
  5. IN ORDER TO EXERCISE MY RIGHTS, TO WHOM SHOULD I SEND MY REQUESTS?
  6. RIGHTS OF THE INTERESTED PARTY
  7. MODIFICATIONS TO THIS COOKIE POLICY

 


 

1. WHAT ARE COOKIE
Cookies are small text files that visited sites send to your terminal (usually to your browser) where they are memorised so that they can be re-transmitted to the same sites on your next visit. While browsing on a site, you can also receive cookies in your terminal which are sent from sites or from various web servers (i.e., “third parties”), where some elements present on the site which is being visited may be found (such as images, maps, sounds, specific links to pages in other domains).
 

There are different types of cookies:

 


a. Technical and Statistical Cookies

The main function of Technical Cookies is to help the user browse the website. The use of these cookies (by the user or third parties) and the related processing of your data is necessary in order to allow us to render our site’s content available to you in an efficacious way and facilitate browsing. No other purpose is intended. Statistical Cookies are similar to Technical Cookies as they are used for collecting information, in an aggregate and anonymous way, regarding the number and ways in which the users use the site. These cookies allow us to know how visitors use our site so that we can evaluate and improve its functionality and the site’s content so that it informs our customers and meets their needs. For example, they tell us which pages are the most and the least viewed; they record the average length of time users spend browsing the site and how they found it. In this way we are able to understand which elements need improvement and moreover, how we can be sure that our pages load quickly and can be viewed correctly. According to current law, the installation of these cookies and the processing that is carried out in relation to them does not require your consent.

 

 

b. Cookie Marketing

These are profiling cookies, installed via partner technical platforms of third parties. They are aimed at creating profiles related to the site’s user and are used to send promotional messages in line with preferences expressed during browsing. This type of cookie allows us to propose products and services in line with your data and your interests, based on your browsing history. The law foresees that users should be adequately informed about the use of these cookies, so that consent may be expressed. These cookies are not controlled by Bluserena S.p.A directly, and therefore we cannot guarantee how the information collected by third party Controllers is used. Objection to the use of such cookies is however left to external tools or to your direct action related to the preferences and the settings on your browser.

 

c. Social Media Cookie

These cookies are used by third parties in order to share contents over social networks and allow your account to interact with the website. In order to see these cookies and set your preferences in full awareness, please consult the relative privacy and cookie privacy policies of the social networks concerned.

You can find more general information on cookies here https://ec.europa.eu/info/cookies_it.

 

 


 

2. WHICH TYPE OF COOKIES DOES BLUSERENA USE?

Bluserena uses the following types of cookies:

 

1) Technical and statistical cookies

The technical cookies used are:

  • Browsing or session cookies which have the main function of facilitating the user’s browsing. The use of these cookies and the related processing of your data is necessary in order to allow us to render our site’s content available to you in an efficacious way and facilitate browsing. No other purpose is intended. According to current law, the installation of these cookies and the processing that is carried out in relation to them does not require your consent.
  • Analytical cookies, are similar to technical cookies as they are used to collect information, in an aggregate and anonymous way, regarding the number of users and how they browse the site. Bluserena SpA, will also install on your device and, in particular, on the browser you use or which allows installation by third parties, some cookies which are necessary for collecting information in an aggregate way and with low potential identification related to your browsing on the pages of the sites managed by Bluserena SpA. Also for the use of such cookies, your consent is not required according to current law.
     

2) Marketing Cookie

Are installed by Bluserena S.p.A. via partner technical platforms of third parties. They may even be used to show relevant adverts on other Web sites. These cookies are integrated into the site’s pages which, in accordance with current law, offer in this Document the tools for the exercising of selective objection to their use. These profiling cookies, are not controlled by Bluserena S.p.A directly, and therefore we cannot guarantee how the information collected by third party Controllers is used. Objection to the use of such cookies is however left to external tools or to your direct action related to the preferences and the settings on your browser.

 

Through the use of Google Analytics, with your prior consent, Bluserena will save and use the personal data you provide on the Request a Quote Form for the purposes of showing you personalised adverts produced by third parties, based on your preferences and browsing history whilst on our site.

At any time, you may partially or totally revoke your consent by setting your preferences by clicking here.

 

Through the use of Selligent, subject to your prior consent, Bluserena will save and use the navigation data and personal data provided by you, in order to show you customized contents on Bluserena’s website, according to your preferences and your visit paths within the site.

 

3) Social Media Cookie

If you have a Social Media account or if you use the services of these sites and platforms on other websites, these sites might know that you have visited our site. The use of the data collected by these external operators via cookies is subject to their relative policies on privacy. These profiling cookies, are not controlled by Bluserena S.p.A directly, and therefore we cannot guarantee how the information collected by third party Controllers is used. Objection to the use of such cookies is however left to external tools or to your direct action related to the preferences and the settings on your browser.

At any time, you may partially or totally revoke your consent by setting your preferences by clicking here.

 

For information on the purpose and extent of data collection, processing and the use of data via social networks as well as your rights and the possibilities of protecting your privacy, please read the information in the Privacy Policy of the following social networks:

Facebook: https://www.facebook.com/about/privacy


 


 

3. COOKIES USED ON THE SITE
TECHNICAL COOKIES

  • ASP.NET_SESSIONID - Technical Cookie: needed for the site to function properly - Expiry: session
  • BS_COOKIE, BS COOKIE REFUSE - Used to keep track of your choices and preferences on the cookie bar – Expiry: 6 months
  • BS_LANG - Used to keep track of the language of the site viewed on your browser – Expiry: 365 days
  • BS_NEWSLETTER_CLOSE - Used to keep track of your choices on the closure of the overlayer of subscription to our News Bluserena – Expiry: 24 hours

 

STATISTICAL COOKIES

 

MARKETING COOKIES

  • GCLID - Google Ads Click ID, tracker identifier that is generated when someone searches for one of the keywords you entered and clicks on your ad, it automatically passes information from your Google Ads account to your Google Analytics account. More info on: https://support.google.com/google-ads/answer/9744275?hl=it
  • _FBP e FBCLID - A Facebook Cookie used for showing you advertisements related to your choices and your interests. More info on: https://www.facebook.com/policies/cookies/ - Expiry: 3 months
  • GCL_AU, _GCL_AU-* e _GCL_GB-* - Used by Google AdSense for experimenting with advertisement efficiency across websites using their services - Expiry: 3 months
  • _GADS – Google Ads Cookie used to monitor traffic acquisition campaigns, identify users browsing the site and perform remarketing activities by displaying personalized Google ads . More info on: https://policies.google.com/technologies/cookies?hl=it - Expiry: 13 months
  • _GAC_* e _GAC_GB-* e _GAC_UA-* - Google Analytics and Google Ads Cookie used to evaluate the performance of your advertising compaigns and user activity.- Deadline 90 days
  • sbt_i - Cookie that allows you to identify a device and it also stores the Selligent user ID when applicable (called a CRM identifier). More info on https://www.selligent.com/it/privacy-policy-europa - Deadline 1 year
  • sbt_p - Cookie that stores user information when not clearly identified through tracking systems. More info on https://www.selligent.com/it/privacy-policy-europa - Deadline 1 year
  • sbt_pi - Cookie that stores the result of the tracking call when the BT.saveProfileInfo method is called. More info on https://www.selligent.com/it/privacy-policy-europa – Deadline 1 year
  • sbt_dnt - Cookie that stores the information of the user who has disabled the browser’s tracking setting. More info on: https://www.selligent.com/it/privacy-policy-europa - Deadline 31 days
  • sbt_{universeGUID} - Cookie used to store user information across different domains on the website. More info on: https://www.selligent.com/it/privacy-policy-europa- Deadline 12 months.

 


 

4. CONSENT TO COOKIES AND THE MANAGEMENT OF COOKIES ON YOUR COMPUTER

You may give your consent to the use of cookies on the short disclosure banner on the site by clicking the option “Accept”. Trace of your consent will be kept when browsing on the site.
At any time, you may partially or totally revoke your consent by setting your preferences by clicking here.

 

In particular, you can manage your preferences related to Cookies directly, on your own browser in order to block – for example – to block third parties from installing them.

 

Through your preferences on the browser, it is also possible to delete cookies installed in the past, including the cookies for which the consent to their installation by this website was given. In this case, the user will be treated as a new user on his/her next visit and if desired, he/she will be able to give consent again.


In relation to specific browsers, follow the indications in the following links.

Firefox: https://support.mozilla.org/it/kb/protezione-antitracciamento-avanzata-firefox-desktop?redirectslug=Attivare+e+disattivare+i+cookie&redirectlocale=it
Chrome: https://support.google.com/accounts/answer/61416?hl=it
Explorer: https://windows.microsoft.com/it-it/internet-explorer/delete-manage-cookies#ie=ie-11
Edge: https://support.microsoft.com/it-it/help/4027947/windows-delete-cookies
Safari: https://support.apple.com/it-it/guide/safari/sfri11471/mac
https://support.google.com/accounts/answer/61416?co=GENIE.Platform%3DiOS&hl=it
Opera: https://www.opera.com/help/tutorials/security/privacy

 


With reference to Cookies installed by third parties, you can also manage your settings and revoke consent by visiting the relative “opt out” link (where available) using the tools described in the third party’s privacy policy or by contacting the party directly.

 

As well as that mentioned previously, the user can access the information provided by EDAA (UE), Network Advertising Initiative (USA) and Digital Advertising Alliance (USA), DAAC (Canada), DDAI (Japan) or other similar services. Through these services it is possible to manage the tracking preferences of most of the advertising tools. However the Controller advises users to use such resources in addition to the information provided in this current Document.

The deletion of tracking cookies does not alter, in principle, the proper functioning of sites or the availability of services which could, instead, be totally or partially compromised by the deletion of technical cookies.


 


 

5. IN ORDER TO EXERCISE MY RIGHTS, TO WHOM SHOULD I SEND MY REQUESTS?

For any further information or to exercise your rights which have been listed in detail in the Privacy Policy, you may contact The Controller, Bluserena S.p.A. Unipersonale, Via Caravaggio 125 - 65125 Pescara (PE) - Italy, email: privacysocial@bluserena.it or The Data Protection Officer, by sending an email to: rpd@bluserena.it or by writing to: The Data Protection Officer, Bluserena – Via Caravaggio 125 – 65125 Pescara, Italy.

 

 

 

6. RIGHTS OF THE INTERESTED PARTY

At any time and free of charges, the interested party may excercise his rights by contacting the Data Protection Officer or directly to the Data Controller, using the contacts indicated above; he can request the access to his data, rectification or cancellation of the same or the limitation of their treatment. If the interested party considers that there is a problem in the methods of managing his personal data, he will have the right to lodge a complaint with the Supervisory Authority.



 

7. MODIFICATIONS TO THIS COOKIE POLICY

Future modifications to this current Document may be required due to: future legislation in this sector, the updating of various types of cookies or technological innovation. However, it is possible that the same is subject to modification in time. Therefore, please consult this page periodically. Bluserena does its best to provide the user with every kind of available information related to cookies.

 

 

 

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