Bluserena, part of Carlo Maresca S.p.A., has been welcoming tourists since 1985 and our 4-star hotels and holiday villages are now present in resorts in Abruzzo, Calabria, Apulia, Sardinia, Sicily and Piedmont.
The Carlo Maresca Group began life more than 50 years ago in the housing and construction sector, building residential homes. To date almost 4.600 homes have been built all over Italy and, since the 1990s, more than 160,000 sq. m of offices and industrial space have been provided, alone or in partnership with other leading companies, in Abruzzo, Emilia-Romagna and Tuscany.
In the early 1980s the Maresca Group moved into the tourist and hospitality sector with the purchase of the “Serena Majestic” in Montesilvano. The 4-star hotel with 480 rooms would be radically restructured and the wise decision was taken to apply an “all inclusive” formula, which was at the time only common in holiday villages, to this more traditional hotel.
In 1987 Carlo Maresca died unexpectedly at the age of only 52, his children Silvio, Maurizio, Fabio and Simona took up the reins of the group. In the 1990s, the group further extended its operations in the tourism sector and ventured into the commercial property business building entertainment centres and hypermarkets.
In the last three years the Group has expanded into the Renewable energy sector and into production of solar panels. Today the group has 30 solar energy farms and 43 MW of power with an overall production of 60 million Kilowatts and a turnover of 25 million Euros.
Over the last 10 years the Carlo Maresca S.p.A. Group has grown from a turnover of approximately 12 million Euros to one of over a 100 million Euros and, over a similar time period, from less than a 100 staff to the around 1900 employees we have today, who have an average age of less than 35.