Welcome to Bluserena paradise. Our 12 hotels and resorts in Sardinia, Puglia, Sicily, Calabria, and Abruzzo are footsteps from private, sandy beaches where crystal blue water softly laps onto fine sand.

Welcome to Bluserena paradise. Our 12 hotels and resorts in Sardinia, Puglia, Sicily, Calabria, and Abruzzo are footsteps from private, sandy beaches where crystal blue water softly laps onto fine sand.
The wind gently brushes the dunes. The sea whispers in the background. Nature wraps everything in a regenerating silence. Welcome to Ethra Beach Club, a peaceful retreat nestled between the pine forest and the crystal-clear sea. Here, relaxation is a way of life—marked by comfort, tailor-made services, and harmony with the natural world. Let yourself be embraced by the elegance of soft colors and refined spaces. Stretch out on a spacious Bali bed, surrounded by privacy and tranquility. Sink into soft mattresses and fresh beach towels.
Our staff will take care of you with discretion and attentiveness. From the moment you arrive, you’ll be welcomed, and a dedicated waiter will be ready to fulfill your every desire. A refreshing drink, a light and refined dish—everything served in your personal haven of relaxation.
Our beaches are fun and comfortable for the whole family. From beach umbrellas, sun loungers, changing rooms and showers to a bar where you can sip refreshing drinks, we make your holiday relaxing. If you need any extras, our information desk team at our resorts and hotels are always on hand to promptly respond to any requests. Explore the dedicated page for each resort to discover all the details about the services offered.
There is always an adventure just around the corner at Bluserena Resorts and Hotels. Our sea exploration activities range from sailboats and windsurfing to canoe and paddle surfing excursions. If you prefer to stay on dry land, you can get competitive at our beach volleyball and tennis courts.
Accessible, warm, welcoming spaces are the hallmark of our resorts and hotels, our goal is to ensure that every guest thouroughly enjoys all our services and amenities. Our beaches and their sandy seabed are perfect for children to play and swim under the watchful eye of our entertainment team. To ensure everyone can enjoy the sea, we keep a JOB chair at the beach so guests with disabilities can swim comfortably. Wheelchair rentals are available on request.
At Bluserena Hotels and Resorts, you can unwind and enjoy precious moments with your family in our stunning pools, all featuring spacious sun decks equipped with umbrellas and sun loungers. Discover pools with thrilling water slides, soothing whirlpools, and dedicated swimming lanes. Little ones can have endless fun in pools reserved exclusively for the Mini Club. Visit the dedicated page for each resort to learn more.