Bluserena, 30 Years in the Italian Hospitality Sector

The history of Bluserena Hotels & Resorts began more than thirty years ago, tracing a path of gradual and thoughtful growth that has made it one of the most solid hotel companies in Italy. Founded in the nineties in Abruzzo, with the opening of the historic Serena Majestic Hotel Residence, over the course of three decades it has expanded its presence, acquiring and renovating new hotels, especially in Southern Italy. Today, it boasts no less than 13 hotels and resorts in some of Italy’s most beautiful regions. Its facilities, rich in services, enjoy privileged locations: directly on enchanting sandy beaches in Sicily, Sardinia, Apulia, Calabria, Abruzzo and, in Piedmont, in the heart of the splendid Vialattea ski resort. With more than 4,200 rooms and 12,000 beds, Bluserena Hotels & Resorts is today the hotel company with the highest accommodation capacity in Italy in the “Sea Tourism” sector, offering employment to about 2,500 employees.

In 2021, Bluserena Hotels & Resorts was acquired by Spanish private equity fund manager Azora Group, through Azora European Hotel & Leisure, F.C.R (AEHL), a leading investment group in European tourism. With a broad investment program and an international vision, Azora Group has charted a new course for the company, aiming to strengthen the Bluserena Hotels & Resorts brand, create new and more solid development opportunities, design innovative services for customers, and foster growth opportunities for its team members. The values and principles that have always guided the company based in Pescara remain a priority: the constant commitment to customer satisfaction, quality and innovation of services, attention to the economic and social development of the communities it serves and the protection of the environment. The tradition passed down by Bluserena Hotels & Resorts is one of hospitality and excellence, supported by highly qualified and motivated collaborators, whose training and professional growth represent a fundamental pillar for the company.

Dates and events

from 1985 to the present

Let us look back together at the history of the Bluserena Group and the milestones that, in 35 years, have made us a guarantee of quality, innovation and hospitality.

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